Chinese consumers (students, residents, visitors living outside China) spend more per head than almost any other group in your market. RedMuse shows you the demand that already exists for your brand on RedNote.
Book a 30-min RedNote demand callGoogle Analytics, Meta Ads, Shopify reports — none of them capture what Chinese consumers are saying about your brand. That conversation is happening on RedNote, in Mandarin, right now. RedMuse translates that signal into something you can act on.
monthly users on RedNote, heavily female, the highest purchase-intent platform in the Chinese-speaking world.
app the Chinese community uses to decide what to buy and where to go.
China entity, agency, or Chinese-language team required to start.
Most brands we speak to are already being talked about on RedNote. You just can't see it. We show you the signal — how strong, how recent, how ready to convert.
Not just that demand exists — but what they're saying, what they love, what's missing. So your first move is informed, not a guess.
RedNote trends move fast. The brands that win are the ones who got there first. RedMuse watches your category every day, so you never miss the window.
You're a premium consumer brand — beauty, skincare, fashion, food, fragrance, wellness. You sell in the UK or Europe. And somewhere in your market, there are Chinese students, residents, and visitors who could be your customers — if they only knew about you.
We'll tell you straight if the demand isn't there. Not every brand needs RedNote. But most are surprised by what we find.
RedNote — known in China as Xiaohongshu (小红书) — is China's leading lifestyle and shopping platform with over 300 million monthly users, heavily female. Unlike Instagram or TikTok, people go to RedNote specifically to research what to buy. It's the highest purchase-intent platform in the Chinese-speaking world, and the default guide the Chinese community uses to decide where to go and what to buy — including when they're living in or visiting the UK.
Yes — and this is the whole point. The Chinese community in the UK (students, residents, visitors) uses RedNote daily to discover brands in their local market. You don't need to sell into China, set up a Chinese entity, or work with a China agency. RedMuse focuses entirely on the demand that already exists for your brand in your market.
Most brands we speak to have no idea they're already being talked about. A RedMuse demand audit reads RedNote for your brand and category and tells you exactly what's there — how many posts, what people are saying, which products are resonating, and whether the demand is strong enough to act on.
A RedNote agency helps you create content and run campaigns — it assumes you've already decided to invest. RedMuse answers the question before that: is the demand there, and what does it want? We're the intelligence layer that tells you whether and how to bet on RedNote, so any agency work you do is grounded in real signal rather than assumption.
Book a 30-minute call. We'll show you what Chinese consumers are already saying about your category — and whether your brand has a head start you didn't know about.
Book a 30-min RedNote demand call